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SBD Collaboration with Trinity College Dublin TRACT (TRAnsport Behavioural Change Trials)

SBD Collaboration with Trinity College Dublin TRACT  (TRAnsport Behavioural Change Trials)

SBD Collaboration with Trinity College Dublin

TRACT (TRAnsport Behavioural Change Trials)


The launch of a new app will be the highlight of the collaboration, which will provide multiple transport options, facilitating easier planning and use of shared mobility services.

SBD and Trinity College Dublin announced a collaboration which will see both parties launch an innovative mobility hub project in the district. The goal of the project is to encourage and increase shared modes of transportation to help to boost decarbonisation efforts.

Known as the TRACT (TRAnsport Behaviour Change Trials) Project, the initiative is being spearheaded by Trinity College Dublin’s Department of Civil Structural & Environmental Engineering, and it is funded by the Department of Transport and the Sustainable Energy Authority of Ireland (SEAI).

Sandyford Business District has been selected as the strategic location of the hub for a 12-month trial period. During this time, a TRACT Mobility Hub app will be launched, before the summer, which will provide multiple travel options on one platform, disseminate information about shared transport modes, and encourage a modal shift from personal vehicles to shared transport options.

To commence we are distributing an online mobility survey which is designed to collect feedback and insights on the travel characteristics, behaviours and the potential barriers to the adoption of sustainable transport options in Sandyford Business District.

This marks the first of five surveys to be distributed, aimed at tracking behavioural changes.

Please complete the survey and circulate the link to the survey among your colleagues.

Access the link here